Cyclechic is an online brand that provides cyclists with a range of stylish and practical cycling accessories along with expertise, advice and style inspiration.
Their mission is to promote cycling as a lifestyle choice and encourage more women to take to two wheels.
Full brand identity and instagram templates.
ATTRIBUTES: Warm, approachable, Creative, Fun, Inspirational, Forward Thinking, Proactive, Lively, Expressive, Simplicity, Clarity
COLOURS: Light, Bright, Warm & Clear
SHAPES: Circles and fonts with roundness
A really light and bright brand that is both grown up and fun.