Cyclechic

WHO

Cyclechic is an online brand that provides cyclists with a range of stylish and practical cycling accessories along with expertise, advice and style inspiration.

Their mission is to promote cycling as a lifestyle choice and encourage more women to take to two wheels. 

WHAT

Full brand identity and instagram templates.

ATTRIBUTES: Warm, approachable, Creative, Fun, Inspirational, Forward Thinking, Proactive, Lively, Expressive, Simplicity, Clarity

COLOURS: Light, Bright, Warm & Clear

SHAPES: Circles and fonts with roundness

RESULTS

A really light and bright brand that is both grown up and fun.