PINK BEAUTY BOUTIQUE

WHO

This client started a new business called Pink Beauty Boutique focusing primarily on nails.

WHAT

This brand needed to appeal to stylish time-poor women wanting a professional treatment in a relaxing and friendly environment. The brand values are friendly, modern, romantic, calm, and quality.

HOW

This brand was kept light and feminine with a soft colour palette of pale pink, grey and the odd touch of pale green. The script font of the main logo is modern and elegant and adds to the romantic feel. The use of marble texture adds interest and shows the brand as hygienic and professional, whilst the hand-drawn elements such as the heart shape and the girl illustration help to keep it looking young, approachable and friendly.