Whitesales has over 25 years’ technical expertise in the design, manufacture, installation and distribution of speciality flat roofing products: smoke control, daylight and access systems.


They came to me wanting to refresh some of their outdated literature.


Without moving too far from their current brand identity I created several templates for them including product brochures, newsletters, case-studies and technical datasheets. The new suite of materials uses lots of white space to allow the elements on the page to ‘breathe’ and be more easily read and digested. The overall look is more modern, elegant and professional.