Yoga Family School came to me as an idea for a yoga school with classes for children as a way of helping them to deal with daily anxieties.


YFS wanted a brand that was bright, uplifting and rejuvenating. They wanted to be inclusive, and attractive to parents and children alike.


The main brandmark uses an ‘ENSO’, which in Zen is a circle that is hand-drawn in one or two free-style brushstrokes to express a moment when the mind is free to let the body create. An incomplete circle allows for development as well as the perfection of all things.

By combining this symbol with a classic font and a palette of really bright and zingy colours I have created a distinctive identity that truly reflects the personality of this brand.